3/7/2024 0 Comments Apple vs pc market share![]() IDC Apple has 22% of the smartphone market We know it may have planned to introduce a new iPad Air to boost sales in the last quarter, but now expect the product will appear alongside the iPhone SE 5G in a few weeks time. ![]() Apple hasn’t rested on its laurels on tablets. ![]() IDC thinks component shortages (which Apple admitted to in its recent financial call) and a slowdown in tablet purchasing following rapid deployment during Coronavirus means sales are beginning to normalize. The result? Relatively speaking, Apple’s share of the market increased. While Apple declined by 8.6%, Samsung and Lenovo saw their tablet shipments fall 21.6% and 25.4% respectively. The tablet market declined 11.9% in the quarter. There was some dark news – Apple’s iPad sales fell by 1.6m units in Q4, but so did everybody else’s too, meaning the company still built a bigger lead. The iPad holds 34.2% of the 2021 market, grabbing 38% of sales in Q4. The tablet market is quite a wide congregation, but it’s one that Apple leads by a very wide margin. Strategy Analytics Apple takes 34% of the tablet market Perhaps more important to note is that Apple’s Q4 21 notebook market share reached a once unheard of 10%, and while there’s a way to go to catch up with Dell the company’s clear brand differentiation and success with its M-series chips suggests it has a growth story to tell.
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